Description –
- Maggi sauce has been an integral part of Indian consumers’ households for decades now.
- Launched in the mid-1980s, MaggiI sauces have been associated with category re-defining innovations from the very beginning, starting with the launch of the unique MaggiI Hot and Sweet and “It’s different” commercials featuring Jaaved Jaaferi and Pankaj Kapoor.
- Over the years, Maggi has continuously re-invented itself in terms of new products, packaging, promotion, and distribution to emerge and sustain itself as the largest sauces brand in Idia.
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