Maggi Sauces have been an integral part of the Indian consumers’ households for decades now. Launched in the mid-1980s, MaggiI sauces has been associated with category re-defining innovations from the very beginning, starting with the launch of the unique MaggiI Hot and Sweet and “It’s different” commercials featuring Jaaved Jaaferi and Pankaj Kapoor. Over the years, Maggi has continuously re-invented itself in terms of new products, packaging, promotion abd distribution to emerge and sustain itself as the largest sauces brand in Idia.